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Echidna Blog

Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through

You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
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Smart Date 2.0: Let's Do This Again!

The first stable release of Smart Date delivered on my original vision for the module, namely, the need for a more app-like editor experience and…
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Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…
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I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…
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If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…
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Digital Echidna has received the 2018 WebAward Standard of Excellence award for its work on its client, Amico Corporation, website. The recognition…
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In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…
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Accessibility is a Journey - Long-Term Strategies to Keep You on the Right Path

The Jan. 1, 2021 deadline for AODA website compliance is fast approaching. Some may see it as an end to a 16-year effort; others appear to be treating…
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Digital U for a Digital You 401 -- Know Your Limits

We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…
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While productive communication is a two-way street, the path can sometimes get rough – especially when you're dealing with potentially contentious…
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