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      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Full Accessibility in Ontario? It's Going to Take a Lot of (Already Delayed) Work

The impending arrival of a key deadline for Ontario's Accessible Employment Standard offers us a perfect opportunity to remember that if we want to…
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Echidna Blog

Make Sure Your Source is the Right One

Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…
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Echidna Blog

The Human Touch - The Value of Face-to-Face Communication

Will the Singularity ever occur and mark the rise of our robot overlords? It's possible, I guess, but for as much as technology brings to the world…
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Echidna Blog

Who, Not How Many, Should be the Real Question

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
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Echidna Blog

Understanding Fandom the First Step in Cultivating Fans

To reach your goals, you need to have fans. But to get fans, you need to understand the nature and causes of fandom. The NHL season kicked off…
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Echidna Blog

The Dawning of the Age of Honesty

People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
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Echidna Blog

When Trying to Sound Smart is a Dumb Idea

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
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Echidna Blog

Golfer Shows Bad Form in Swinging at Trolls

It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's what you have…
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Echidna Blog

Hockey Season Starts - So What is the Best Team?

The NHL season gets underway tonight and many of us at Digital Echidna are fans. There are those who don't get the appeal of sports; some think it's…
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Echidna Blog

Accessible Voting - Sometimes X Can't Always Mark the Spot

As a regular follower of politics who has never missed an opportunity to vote, I am interested in the accessibility of the voting process: from…
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