In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…

A recent article posted on StumbleUpon.com – gives 4 tips on “How to Market Really Boring Products” by James Adams. To me, this article was of great…

One way or another, it’s going to prove to be an exciting week next week as I, along with a couple of other Echidnas, head to Boston to attend the…

Yesterday, we introduced you to the Canadian Writing Research Collaboratory (CWRC) project. Today, we share project leader Susan Brown's thoughts on…

When it comes to developing the right digital solution for you and your customers, it’s important to not only understand what you think know but also…

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…