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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

What's in a Name?

With the Internet becoming increasingly crowded, finding a good domain name has become a difficult endeavour. Therefore, we have come up with a few…
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Echidna Blog

Commenting -- Just Because the Bathwater May Get Filthy Doesn't Mean the Process Isn't Worthwhile

See no evil, speak no evil, hear no evil. But maybe miss out on some good. There are those who gleefully say, "don't read the comments," when it comes…
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Facing WCAG 2.1 Compliance? Your Guide to Meeting Accessibility Standards

Author Jay Ménard Sometimes, when the future looks uncertain, it pays to look to the past for guidance. For many public sector institutions in the…
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Echidna Blog

Accessibility is a Journey - Long-Term Strategies to Keep You on the Right Path

The Jan. 1, 2021 deadline for AODA website compliance is fast approaching. Some may see it as an end to a 16-year effort; others appear to be treating…
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Echidna Blog

Digital U for a Digital You 301 – What Do You Want?

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
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Echidna Blog

Keeping Blue Beanie Day Top of Mind (and Head!)

This year, with the Accessibility for Ontarians with Disability Act’s (AODA) Jan. 1, 2021 deadline for website compliance fast approaching, Blue…
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Echidna Blog

On Facebook You Are What You Liked

Remember that oh-so-ironic like you posted two years ago on Facebook? You may not, but Facebook Graph Search certainly will. As a result, will users…
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Echidna Blog

So What's the Difference Already?

SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…
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Echidna Blog

What's the Deal with Mega Navs?

When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…
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IAPP PSR 2025 in San Diego.

What I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI

Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…
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