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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Entropy is Inevitable, Expending Energy -- Yours or Ours -- Can Delay the Chaos

Labour Day weekend is kind of that last kick at the ol’ relaxational can for summer. Today, the kids are off to school and, as Andrew mentioned last…
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Managing Your Online Personal Brand

Many companies are becoming skilled at marketing their corporate brand on the Internet, but are they monitoring the online personal brands of key…
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Does Your Business Know The Rules?

“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…
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Stand Out From Your Competition

The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…
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Be Honest, Not Trendy, with Your Word Choices

By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…
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How Your Users (and Google) Are Searching for a Positive User Experience

I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…
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Maximize your Performance with our FREE eCommerce Maturity Scorecard.

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Improving Site Performance: A New Hope For Fast Sites

A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…
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Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…
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Ask your web developer this question...

"Is my site coded with a table-less design?" While table-less web design has been around for years a large number of web developers still don't see…
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