Full Disclosure: Integrity in Writing
Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…
A Common Sense Approach to GDPR Prep
“What are all these GDPR emails filling up your inbox?” -- The Guardian. “GDPR. What It Is and How Might it Affect You?” -- The Wall Street Journal.…
Where Tech Fails, Humans Can Prevail
When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect
Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process
There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
Off Target: Lessons in Knowing Your Market
Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
Improving Site Performance: Tips To Speed Up Your Website
A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…
Not So Black and White - Or Black and Blue or White and Gold
Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…
Creating Effective Online Presentations
Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…