The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…

Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…

We’re thrilled to announce that Digital Echidna’s Fatima Khalid is the recipient of the Women in Communications and Technology’s Leadership Excellence…

Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…

Echidnas may generally stick to their burrows -- nocturnal for most of the year and not really fond of the bright lights -- but every once in a while…

It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…

What to keep? What to purge? When it comes to content, the best way to evaluate is to review whether or not your content is TRUST-worthy. It may be a…

In April we posted a blog that talked about 10 simple tips you can do to improve your organization’s newsletter (print or online). By adding a…