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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Helping Opportunity’s Knock Be Heard by All

There are a tonne of quotes relating to “opportunity” knocking. Many of them focus on responding to its call, seizing the day, and responding. But, if…
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Echidna Blog

Dress for Success -- The Politics of Wearing the Right Message

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…
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Preparing to Celebrate Shades of Great

It’s an exciting time here at Digital Echidna. There’s a sense of anticipation for tonight’s big event -- the London Chamber of Commerce’s 35th annual…
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Let’s Talk About Sex, Baby

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…
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Crash Course in Layout, Search API & Site Management

There are 20 training sessions offered this year during DrupalCon North America. At $500 a pop, how do you choose which one is right for you? Digital…
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Echidna Blog

Accessibility Can’t Just be Lip Service; Words Must Have Weight

They’re nice words -- but you may hear an echo if you say them because too often they ring hollow in our society. Today is the International Day of…
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Digital U for a Digital You 401 -- Know Your Limits

We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…
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LinkedIn Lessons About Asking the Wrong Questions

It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…
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Celebrating A New Way to Work on Labour Day

You may not know that Labour Day is a Canadian-derived holiday. Sure, the U.S. made it an official holiday in 1892, while Canada took a couple more…
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Flash and Your Target Audience

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…
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