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Northern Digital Marketing Challenge at Fanshawe College.

Northern Supports Local Businesses and Fanshawe Students for the Fourth Year With Digital Marketing Challenge

FOR IMMEDIATE RELEASE Northern Commerce and Fanshawe College are partnering for the fourth consecutive year to support local businesses and Fanshawe…

SMS Marketing: The Rising Star in Omnichannel Experiences

The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…

Echidna, a Creator or a Configurator?

Last month, Resolution - another awesome web firm in town - posted a blog titled "Creator or Configurator". Full post here The premise of the post is…

Nothing Trendy About Quality, Customer-Focused Content

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…

A Day in the Life of an Automated Tester

In web design, the developer is commonly considered the MVP of the team. After all, they make ‘the thing’! Few people consider just how many players…

Considerations in choosing your CMS technology platform - is your open-source CMS acting like a proprietary system?

Definitions Open-Source: of or relating to or being computer software for which the source code is freely available. Content Management System (CMS)…

A 20/20 Look at High-Level 2019 Digital Trends

The technological world is a fast-changing one. And while I’m certainly not going to delve into the nuts-and-bolts of development here, at a high…

A Trio of Tools to Get Your Message Across

How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…

A laptop with a generic SEO platform window.

The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…

Clutch Lists Digital Echidna As Top Drupal Firm

Digital Echidna ranks as one of the top two Drupal development firms in Canada, and the top ten in all of North America, according to a just-released…