Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…

Thank you. Those two words carry so much weight for all of us at Digital Echidna tonight. Earlier this evening, we were named the winner of the…

Yesterday, we introduced you to the Canadian Writing Research Collaboratory (CWRC) project. Today, we share project leader Susan Brown's thoughts on…

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…

Whether your current web CMS prevents you from delivering great experiences for your customers and a website renewal is in your future, or it's time…

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…

If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…

At some point we all went to our first business event or dinner and it seemed that everyone instinctively knew the proper rules or the etiquette for…

Clearly there is a difference in value between a steak and a hamburger - but if you only have a hamburger budget - what do you do?. In the web…