Gongshow Gear Increased Conversion Rates by 24% with Loyalty
Gongshow’s customers vocally support the brand on social media, and Northern employed a loyalty program to extend this to further revenue growth.
A Brand New You? Not Necessarily
You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…
A Trio of Tools to Get Your Message Across
How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…
Don’t Find Your Voice. Refine It. Your Brand Should Not Be a Costume
Last night was Hallowe’en. Kids and adults alike dressed up, affected new mannerisms and appearances, and enjoyed the evening. And, at the end of the…
Some "Friendly" Advice About Accessibility and Inclusion
Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
The Many Strengths of Diversity
Today is Canadian Multiculturalism Day and it marks the 30th anniversary of the Canadian Multiculturalism Act. And, as one who believes in our…
Ask Echidna: Delivering Bad News
From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
Precious Little to Celebrate for NDEAM - But Your Small Efforts Can Help
“Celebrating Disability Inclusion for More than 70 Years” the US department of labour site proudly proclaims. But for many on both sides of the border…
Hospitals And Foundation Websites: Combine or Separate?
Many hospitals are a two-headed beast, composed of a public-facing healthcare organization and a supporting fundraising organization -- often called a…
What Northern’s Yellow Pencil Acquisition Means for Your Public Service Digital Strategy
Need to Know Northern's acquisition of Yellow Pencil expands its capabilities in marketing, CMS and DXP development, eCommerce, and analytics…