Accessibility Awareness is Great, But Action Makes it Matter
Awareness is great, but without action it does little. Today marks the seventh Global Accessibility Awareness Day. And while a trending hashtag is all…
Smart Date Module Puts a Premium on Time, User Experience
Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a…
How to use your company intranet to keep your team connected
In this time of physical distancing, the internet is alive with tips and tricks for remote work and virtual life. Focusing on how to work better…
Content Isn't King - It's Far More Foundational Than That
I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…
The Positive Side to Bounce Rate
Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…
Dress for Success -- The Politics of Wearing the Right Message
The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…
Captioning -- How Not to Get Lost in Translation
For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…
We Shone the Spotlight on Accessibility; Now Let's Keep it in Permanent Focus
So while we may wrap up our month-long (with a few extra bonus days) blog focus on accessibility, that doesn't mean the issue shouldn't remain top of…
Solidify Your Digital Strategy for Q4 Performance
The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
COPE-ing with Copy 101 – The Long and the Short of It
There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…