Don’t Just Consider the Source; Be Considerate As a Source
We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s…
Mobile Marketing
Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones. Therefore, companies…
Compassionate Consumerism. Where is the Line?
The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…
Be seen, but Don't just be a facade
It's one thing to get noticed. What you do after that is what differentiates you from being a solid partner that can be counted on or merely a good…
5 Key Takeaways from Our Loyalty Rewards Webinar
Our Community Manager, Chris Craigman, co-hosted a webinar with Elaine Sloboda from Smile.io to discuss the benefits of loyalty programs, and what to…
Potluck Approach A Recipe for Success
On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…
Push Marketing from Pluto. NASA's Message from Instagram
Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…
Social Media 2012 – The Year in Review Part II – The Good
Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…
Hockey Night with Echidna
Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre, dubbed "Hockey Night with Echidna" - where we gathered 100…