Fake the Social Media Funk and Your Digital Nose’ll Grow
It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
2014 – The Year that Will Be
Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing social success stories…
Twitter’s Pinocchio Theory
The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Fun, Factual, Focused -- How to Write Headlines that Matter
You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…
Creating Your Own Job Opportunities Through Networking, Doing
With two elite post-secondary institutions in The Forest City, each year London graduates a steady stream of young talent. The question then becomes…
AI First is a Hot Topic. AI Second is the Right Way.
Author Brendan Raybuck Every conference keynote, every vendor pitch, every LinkedIn post — the message is the same: put AI at the center of everything…
Does Your Site Need Cookies?
This isn't really just about cookies - it is about cookies and the use of cookie banners. Have you ever wondered why some sites display a cookie…
Consultative Selling: Laying the Groundwork Today to Solve Tomorrow's Problems
Some of you may remember the seminal film Glengarry Glen Ross, which featured so many incredible performances and memorable lines, such as Alec…
A Back to School Style Guide for A+ Content
For many people, Labour Day not only marks the end of the summer, but the start of the "year." After all, for a quarter of our lives, we head back to…