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Echidna Blog

Fake the Social Media Funk and Your Digital Nose’ll Grow

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
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Echidna Blog

Twitter’s Pinocchio Theory

The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…
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Echidna Blog

Creating Your Own Job Opportunities Through Networking, Doing

With two elite post-secondary institutions in The Forest City, each year London graduates a steady stream of young talent. The question then becomes…
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Echidna Blog

Fun, Factual, Focused -- How to Write Headlines that Matter

You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…
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Echidna Blog

Does Your Site Need Cookies?

This isn't really just about cookies - it is about cookies and the use of cookie banners. Have you ever wondered why some sites display a cookie…
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Echidna Blog

Consultative Selling: Laying the Groundwork Today to Solve Tomorrow's Problems

Some of you may remember the seminal film Glengarry Glen Ross, which featured so many incredible performances and memorable lines, such as Alec…
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Echidna Blog

A Back to School Style Guide for A+ Content

For many people, Labour Day not only marks the end of the summer, but the start of the "year." After all, for a quarter of our lives, we head back to…
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Echidna Blog

Me Comprenez-Vous? AODA in French

I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…
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Echidna Blog

2014 – The Year that Will Be

Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing social success stories…
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Woman shopping on laptop

Marketing Strategies for Retailers to Prepare Before Black Friday 2020

In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • Performance Ad Creative
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      • Roadmaps & Governance
      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
      • Managed Services
      • Content Supply Chain
      • Digital Asset Management
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      • eCommerce Development
      • ERP & eCommerce Integrations
      • Custom Application Development
    • Data & Analytics
      • Tag Management
      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
  • Industries
    • Expertise in your industry.
    • Commercial
      • Omnichannel Retail
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  • Case Studies
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    • Partnering with best-in-class technology platforms.
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