Avoiding Bumps in the Road - Communicating Change
There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…
Virtually Scrubbing Up: Pre-’Surgery’ Site Speed Checklist
Just as with medicine, when you’re trying to fix site speed issues, you want to ensure that you’re curing the cause -- not just dealing with a symptom…
2013 -- Social Success Stories
They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…
Artificial “Ends” Can Help Kickstart Success
It’s my last post of the year! Well, that’s not entirely true, but for many of us the arrival of Labour Day feels like we’re at the precipice of…
The importance of human accessibility testing
It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Twitter’s Pinocchio Theory
The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…
Fun, Factual, Focused -- How to Write Headlines that Matter
You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…
Trolling Through the Muck Can Lead to Business Gold
Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…
Consultative Selling: Laying the Groundwork Today to Solve Tomorrow's Problems
Some of you may remember the seminal film Glengarry Glen Ross, which featured so many incredible performances and memorable lines, such as Alec…