That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…

Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most…

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…

You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

We often fall into the habit of focusing on broadcasting information when we discuss accessibility: how can we ensure our message is accessible to the…

I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…