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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Holiday Wishes from Digital Echidna

You probably already know this, but there are over a dozen holidays in our multinational/multi-faith culture that are celebrated in and around this…
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Boathouse Conversion Attribution

Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.
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Be Good at Bearing Bad News

It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad…
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I consider myself an enthusiastic Twitter user. To me there is nothing worse than seeking out or coming across a Twitter account (especially a…
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How to Rock Your Conference Presentation

During the period of time when my immigration papers were being processed, I'd watch my Digital Echidna peers travel across North America and even…
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Laying the Groundwork for Accessible Employment - But You Can Get a Head Start

“Collectively, we started to change the face of disability employment in the province of Ontario.” I’m not one given to hyperbole, but this comment by…
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Accessible Engagement Tools to Create Equitable Opportunities

The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…
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Digital Echidna’s President Nominated for IABC Outstanding Communicator Award

First off, I want to say how honoured and humbled I am to be nominated for the 2017 Outstanding Communicator Award, to be handed out tonight by the…
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World Sight Day 2014 - A Vision We Can All Share

On this World Sight Day 2014, I'd like to reflect on the status of the blindness community as I see it. All opinions herein are my own and many of my…
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Top-Five Challenges in Higher Ed Web Design

There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…
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