More Messaging Lessons from the Fringes
Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
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Why Do Consumers Take To Social Media to Voice Their Problems?
If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its…
It's time to focus your marketing efforts
Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to…
Putting Our Best Foot Forward Against Bullying on For Me Day
Bullying is a major problem in our schools, workplaces, homes, and over the Internet. Over the next 14 months, Digital Echidna is supporting a series…
Social Media Puts Professors in the Hotseat
From the SMART Board to the eClicker, technology is transforming the way students learn at all levels of the educational system. I must admit that it…
Social Media 2012 – The Year in Review Part I – The Bad
To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Now, I’m sure John Hughes…
From Complexity to Clarity: How Northern Simplified UW Bothell's Digital Presence
Northern transformed the University of Washington Bothell’s sprawling 14,000-page website into a streamlined multi-site architecture to better meet staff and student needs. Built on the WordPress platform, Bothell’s site was redesigned for a more consistent front-end experience.
My Christmas Wish List
It’s Christmas time and even though the thought of writing a wish list hasn't crossed my mind in years, this time around I decided I would. But this…
AODA -- Halfway There but Not Actually Halfway There
One of my favourite sports quotes cam during the 2014 NBA draft, when the Toronto Raptors selected Bruno Caboclo with their first-round selection. To…
The importance of voice search for university and college websites
Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of…