Getting Your Feet Wet as a First-Time Presenter
When it comes to getting your feet wet with presentations, you can do worse than having your first experience in the City of Bridges. For many people…
Understanding the Big Picture
“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…
Push Marketing from Pluto. NASA's Message from Instagram
Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…
The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open
The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
Online Content: What makes it great?
We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…
Bill C-81: A Paper Tiger or Real Change? For Your Business it Doesn’t Matter
It’s hard to criticize “progress,” but when progress comes with quotes around it, sometimes the perception of moving forward can be more detrimental…
The 3D Experience in Your Living Room
Last year was a breakout year for 3D Movies. Movie titles like Disney Pixar’s “Up” and of course James Cameron’s “Avatar” set a new precedent for the…
Catchy Copy? It's a Numbers Game
This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…
Digital U for a Digital You 301 – What Do You Want?
So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
Video Games Live at The JLC Ticket Giveaway Contest
Echidna is giving away two (2) tickets to Video Games Live! For the first time you will be able to experience the #1 Touring Game Concert in the World…