Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…

Anything is searchable. The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the…

“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…

I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…

We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…

We know there are lots of caring companies in this community -- so we invite you to join us in participating in Imagine Canada's Caring Company…

What a difference a month, or so, makes right? The old adage states that necessity is the mother of invention -- and travel restrictions and physical…

It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood. It's a night when ghouls and ghosts…

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…