The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…

You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…

The old adage states that a picture is worth a thousand words. Those words, however, are not restricted to just the facts and details – they also…

You can make the most elegant, relevance-based site search appliance possible -- but, still, sometimes you’re going to want to ‘game’ the system…

"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…

The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple…

Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to…

In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…