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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

The Business of Politics and Religion: Is it Taboo?

There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold…
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It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
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Managing a message, integrating systems, and delivering the right content to the right audience is a challenging endeavour -- especially for those at…
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How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process

There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
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Take a look at the bottom right corner of this blog post. See it? That Echidna-red “speech bubble”? Go ahead… click on it. I’ll wait! That’s right. A…
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Social Media 2012 – The Year in Review Part II – The Good

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…
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As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
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There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…
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AODA - Less Confusion, More Community

Twelve years in and the Accessibility for Ontarians with Disability Act still serves to confuse and confound many people. Where do I start? Will I be…
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