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Echidna Blog

Passionate Neutrality -- Biz Writing at its Finest

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
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Echidna Blog

Online Advertising Is Where It's At

This comic and caption, posted on Mashable.com a few weeks ago, is the perfect lead into our next blog. No longer are the days of radio commercials…
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Echidna Blog

COPE-ing with Copy 301: The Devil’s in the Details

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…
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Echidna Blog

Echidnas are Florida Bound for DrupalCamp

While many Canadians may be in the midst of the February blahs, a handful of Echidnas will be leaving the snow/rain/snow/rain behind later this week…
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Echidna Blog

Snowstorm Lessons: Clearing a Path to Success

We got a bit of snow in London today. Nothing blizzard-like, mind you, but more than enough to make it tough to get around. Walking to work, I…
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Echidna Blog

The Human Touch - The Value of Face-to-Face Communication

Will the Singularity ever occur and mark the rise of our robot overlords? It's possible, I guess, but for as much as technology brings to the world…
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Girl on laptop looking at Fanshawe College website.

Northern Partners with Fanshawe College to Help Educate Students and the London Community

For several years, Northern and Digital Echidna have partnered with Fanshawe College to collaborate on educational initiatives that give students a…
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Echidna Blog

Digital Echidna takes home award in the 2018 WebAwards competition

Digital Echidna has received the 2018 WebAward Standard of Excellence award for its work on its client, Amico Corporation, website. The recognition…
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Echidna Blog

Home Page Not Dead, But It Can Suffer from Drive-Bys

The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…
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Echidna Blog

The Book on Change – Ensure Your Content Represents You Today

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…
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