The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…

Today is Bell Let’s Talk Day, an annual event designed to raise funds for mental health initiatives. But more important than the funds raised is the…

The temperature may be dropping and our home base of London, ON may be shrouded in overcast skies and rainy weather, but things are heating up for…

Social Media gives you, or your company, a unique opportunity to get your message out to the masses - but does anyone care what you are saying? Social…

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…

We’ve previously discussed the importance of Content Strategy and how with good, planned-for content your website will be successful. We’ve talked…

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…

Many companies struggle to justify the cost/time of Research and Development, especially in tough economical times. Many organizations see the value…

Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a…