AODA Uncertainty Leaves Companies Asking, 'What's Next?'
With the Jan. 1, 2021 Accessibility for Ontarians with Disabilities Act deadline for website compliance fast approaching, there are many questions…
Google Adwords Remarketing
What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…
From AI to Accessibility: Reflections from the Higher Education Conference Circuit
Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech
Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…
Putting the Action Back in Global Accessibility Awareness Day
Thursday, May 18, 2023 is Global Accessibility Awareness Day, but at this point, it may be worthwhile to retronym GAAD to Global Accessibility Action…
So What's the Difference Already?
SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…
Being SMART About Networking Gets Results
Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…
A Day in the Life of a Digital Project Manager
Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…
Don't Panic -- Crisis Communications
In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…
The Five “Be”s of Crisis Communication
At the best of times, working from home can create communication and isolation challenges. Management must be mindful of including remote workers and…