2013 – The Year We Learned How to Connect
The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…
How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
When Bad Things Happen to Good Brands
Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…
Smart Date Module Puts a Premium on Time, User Experience
Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a…
Intranet Introspection: Starting on the Right Foot
At Digital Echidna, we have a long and successful history of working with enterprise-level clients, especially in the healthcare and educational…
Content Marketing? Simple, but Not Easy.
Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
Open Source, Open Science, Open Data, and the Future: Part Three of an Interview with Mark Leggott
Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…
Quality, Not Quantity, Should be the Focus
I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
COPE-ing with Copy 101 – The Long and the Short of It
There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
Why Are My Emails Going to Spam: A Guide to Staying in the Inbox
At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…