COPE-ing with Copy 301: The Devil’s in the Details
When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…
MK Rittenhouse, Digital Storefront and Targeted Ads
MK Rittenhouse, a supplier of agricultural and landscaping products, partnered with Northern to build a digital commerce solution targeting B2B audiences.
Echidna launches new website for Play On!
Echidna Solutions Corp is excited to launch the new website for CBC’s Hockey Night in Canada Presents Play On! . The new site offers an upgraded…
Catchy Copy? It's a Numbers Game
This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…
Golfer Shows Bad Form in Swinging at Trolls
It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's what you have…
Ensure Your Presentation Complements - Not Competes With - Your Message
When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
Commerce-led vision through uncertain markets.
Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.