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So What's the Difference Already?
SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…
How Your Users (and Google) Are Searching for a Positive User Experience
I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…
New Search Overrides Module
You can make the most elegant, relevance-based site search appliance possible -- but, still, sometimes you’re going to want to ‘game’ the system…
An Open-Source, Low-Code Solution for Drupal Websites
UPDATE July 2020: Cohesion is now Site Studio A few weeks ago, we partnered with Acquia to deliver this informative webinar on using Cohesion, the new…
Always Be Prepared
We’ve previously discussed the importance of Content Strategy and how with good, planned-for content your website will be successful. We’ve talked…
Incoming Links and SEO
At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…
Building Stronger Student Relationships: Omnichannel Tactics to Boost Engagement and Recruitment
Need to Know Post-secondary institutions are competing for a small, selective group of students, making it essential to highlight their strengths to…
Drupal Page-Building Tools: Comparing Paragraphs, Layout Builder, and Acquia Site Studio
Need to Know Paragraphs, Layout Builder, and Acquia Site Studio are three popular page-building tools with different strengths and weaknesses This…