It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…

.xxx Domains are here, what should we do... If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a…

At Digital Echidna, we have a long and successful history of working with enterprise-level clients, especially in the healthcare and educational…

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…

I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…

Certain things aren’t so fun to write. Wills, for example, are one thing that people tend to put off. After all, few people like to think about their…