Gongshow Gear Increased Conversion Rates by 24% with Loyalty
Gongshow’s customers vocally support the brand on social media, and Northern employed a loyalty program to extend this to further revenue growth.
People Are Talking About My Business On Twitter - Now What?
Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it? Twitter is much more than a broadcast…
Five Reasons Why You Should Go to a Drupal Camp
This past weekend, I attended DrupalCamp New Jersey. With other Echidnas heading to Florida in a week's time, I thought I'd take the opportunity to…
User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future
For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
Overcoming the digital bottleneck
As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a…
Stand Out From Your Competition
The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…
Wisconsin Elections Commission’s Elevated Experience
Need to Know It was essential for the new Wisconsin Election Commission platform to provide an easily navigable and cohesive digital experience for…
Cineplex, Multi-Channel Media Campaign
Northern relaunched Cineplex's brand campaign, including a multi-channel, multi-funnel media campaign with over 250 assets in English and French that focused on driving awareness and increasing theatre visits.
Digital Echidna and Siteimprove Announce Partnership
Siteimprove is a global software-as-a-service company that empowers website editors to continuously test, fix, and optimize the quality of content…
Keeping Blue Beanie Day Top of Mind (and Head!)
This year, with the Accessibility for Ontarians with Disability Act’s (AODA) Jan. 1, 2021 deadline for website compliance fast approaching, Blue…