| Northern Commerce Inc.

Digital transformation requires a north star. Ours is Commerce.

The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.

Microvolunteering Online

Have you ever wanted to volunteer, but just couldn’t find the time? We lead busy lives, work 10 hour (or more!) days, sit on multiple committees and…

Earn Your Way In

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

AODA 2021 -- What You Need to Know Now, Four Months Away from the Deadline

OK. I’ll admit it. In my last post, I was less than complimentary of the whole AODA 2021 deadline and how seriously people were taking it. And while I…

A Persona I Could Learn to Love

There’s an old adage about how you can’t teach an old dog new tricks. I’ve never been a fan of that term -- and not just because there’s a little more…

J-Say Starts to Bridge Speech and Text Gap for Visually Impaired Computer Control

There are certain pieces of software that are just fascinating to me. A computer that speaks through text-to-speech applications provides worlds of…

Person looking at Royal Distributing website on laptop

Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions

In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…

Accessibility for All - Meeting the Needs of our Aging Community

Earlier today I attended a Remembrance Day ceremony, along with a few other Echidnas, at the Cenotaph in London Looking around at the seniors, it…

A New Approach for the RFP Process

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…

Intranet Introspection: Content Matters

If you were to ask me what's the biggest barrier to a smooth project launch, the answer is clear -- content. It doesn't matter if it's creation…