Accessibility Matters - Perspective is Everything
Sometimes, despite having full (though corrected) vision and being able-bodied, you just can't see some of the amazing things that this world has to…
Looking for the Right Words? Be Like Mike
Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…
Sharing Stories Using Their Own Words
The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…
In a Bad Situation? Language Matters
Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…
Strike a Happy Balance
Many times we have clients approach us with great ideas, but they do not have the budget to match. In a service industry, we always strive to make the…
Smart Date 2.0: Let's Do This Again!
The first stable release of Smart Date delivered on my original vision for the module, namely, the need for a more app-like editor experience and…
Everything Old is Marketed as New Again
Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
We Shone the Spotlight on Accessibility; Now Let's Keep it in Permanent Focus
So while we may wrap up our month-long (with a few extra bonus days) blog focus on accessibility, that doesn't mean the issue shouldn't remain top of…
The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…