Teaching People that it Should be Hard to Make Life Inaccessible
"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…
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New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…
I Hate My Website ...
Many people might say that they "hate their website", but very few can explain why. Now before we go on about the red background or the wrong…
Get Ready to Ride the Google Wave!
Late last week Google unveiled what they consider the future of online communication - "Google Wave". The service seems to combine Gmail and Google…
Mirror, Mirror On the Wall...
Over the past two weeks our team at Echidna has attended and been recognized at two (exciting and fun!) local events – The 60-Second Pitch Awards…
Flash and Your Target Audience
In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…
Canadian Agency Northern Commerce Brings Home Google's Highest Award
For Immediate Release: LONDON, ON – October 7, 2019 — Northern Commerce is the winner of the 2019 Google Premier Partner Award for Growing Businesses…
Know Your Audience - the Public
In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…
Northern Commerce Named Finalist For Magento Imagine Award & Wins Etail Canada's Best-In-Class Award
eTail Canada’s Best-In-Class Awards honour businesses that have shown spirit in retail marketing innovation. We are excited to announce our client…