Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
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Subtle Exposure: Making Accessibility Mainstream
Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…
How to Drive Engagement & Results with Performance Creative: 4 Pillars for a Winning Strategy
When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…
The Power of Generative AI: Insights from Salesforce Connections 2024
Authored by Sarah Kraushaar, Account Director A couple of weeks ago, I had the opportunity to attend Salesforce Connections in Chicago. If you've been…
Tepperman's, Customer-Focused eCommerce
Tepperman’s partnered with Northern Commerce to launch a responsive digital storefront designed to enhance the eCommerce experience for its family of customers.
The Weight of the Word is On Your Shoulders
How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.” Whether…
Mobile Marketing
Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones. Therefore, companies…
WSIB, Modern Health and Safety
The WSIB partnered with Northern to create a modern health and safety platform matching the needs of businesses and employees.
Accessibility and the Charter - 35 Years Later are We Walking the Talk?
A guarantee means nothing if you don't have the will to sustain it. And while today marks a significant anniversary in our country's history, it…
Obama and the Internet
Raising campaign funds in excess of $639 million with the average donation of just $86 would have seemed impossible only four years ago. But this is…