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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

My Christmas Wish List

It’s Christmas time and even though the thought of writing a wish list hasn't crossed my mind in years, this time around I decided I would. But this…
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What Is Agentic Commerce and Why It Matters in 2026

Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
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Business Continuity Planning: An Ounce of Prevention

Certain things aren’t so fun to write. Wills, for example, are one thing that people tend to put off. After all, few people like to think about their…
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Kekkou Desu Mr. Roboto - The Perils Of Content Automation

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…
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Try Blogging, Video-blogging or Social Media in 2011!

A recent article posted on StumbleUpon.com – gives 4 tips on “How to Market Really Boring Products” by James Adams. To me, this article was of great…
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I Hate My Website ...

Many people might say that they "hate their website", but very few can explain why. Now before we go on about the red background or the wrong…
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Digital Echidna and Siteimprove Announce Partnership

Siteimprove is a global software-as-a-service company that empowers website editors to continuously test, fix, and optimize the quality of content…
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Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
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Eleven Steps to Help You Effectively Address and Resolve Online Accessibility Issues

While productive communication is a two-way street, the path can sometimes get rough – especially when you're dealing with potentially contentious…
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How to Drive Sales with the Right eCommerce Infrastructure

Need to Know eCommerce infrastructure is a key driver of customer satisfaction and sales that is often overlooked An effective eCommerce…
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