When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…

Take a look at the bottom right corner of this blog post. See it? That Echidna-red “speech bubble”? Go ahead… click on it. I’ll wait! That’s right. A…

So while we may wrap up our month-long (with a few extra bonus days) blog focus on accessibility, that doesn't mean the issue shouldn't remain top of…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

If you're on Twitter, you've probably seen, if not participated in, the #FF hashtag. But, just in case you haven’t, or you’ve been wondering what it…

When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…

So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…

We know there are lots of caring companies in this community -- so we invite you to join us in participating in Imagine Canada's Caring Company…

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…