AODA and You: Putting Your Site to the Test
Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…
Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally
Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…
Measuring UX for Higher Ed Websites
Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…
Writing the Foundations of a Drupal/Islandora Partnership - Part One of an Interview with Susan Brown
Digital Echidna has been working with a number of partners on a project called the Canadian Writing Research Collaboratory (CWRC), a project that…
Islandora and Drupal Shops: the Challenges and Successes -- Part Two of an Interview with Susan Brown
Yesterday, we introduced you to the Canadian Writing Research Collaboratory (CWRC) project. Today, we share project leader Susan Brown's thoughts on…
Ask and You Shall Receive
Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
Catchy Copy? It's a Numbers Game
This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…
Northern Supports Local Businesses and Fanshawe Students for the Fourth Year With Digital Marketing Challenge
FOR IMMEDIATE RELEASE Northern Commerce and Fanshawe College are partnering for the fourth consecutive year to support local businesses and Fanshawe…
Nothing Trendy About Quality, Customer-Focused Content
Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…