Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…

The debate between Apple's iPhone and Research in Motion's BlackBerry, will be a forever lasting one (at least in this office anyways!). The reasons…

The use of the Internet, as a research tool, is creating a more educated and sophisticated consumer. Retailers must now adjust to the reality that…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

Web videos are becoming an increasingly popular way to display content online (some companies are even turning their blogs into VBlogs or Video Blogs…

I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…

There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…

I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…

After being in our new downtown location for almost a year, we have come up with a list of the Top 10 signs that you work in downtown London. 10. You…