Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

Earlier this week, we recognized World Mental Health Day. Events like this are wonderful ways to coalesce our collective attention on an issue…

In light of recent events and to support the health of our 80-plus member team, earlier this week Digital Echidna implemented a temporary all-staff…

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…