Writing For the Web
Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…
Drupal North: Putting the Principles of Engaging Presentation to Work
What makes training effective? Content is obviously the foundation, right? But delivery can be just as important. I’ve been given a lot of thought to…
Scaling Content with Generative AI: The Processes That Make It Work
Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
AODA - It's Time to Act
So Ontario's supposed to be fully accessible by 2025. I mean, that's the point of the Accessibility for Ontarians with Disabilities Act, right? An…
Mobile Marketing
Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones. Therefore, companies…
Creating Effective Online Presentations
Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…
PSEWEB - By the Community, For the Community
Canada’s education community is coming to the Forest City and Digital Echidna is happy to play a role in its arrival for #PSEWEB! Digital Echidna is…
Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
We’re Down with UXC (Yeah, You Know Me!)
A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…
Nominations Are Great, but the Work is, Honestly, its Own Reward
There’s a line that you hear repeated ad nauseam during awards season. The ol’ “It’s an honour just to be nominated.” And that’s true -- eventually…