When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…

Well. That was a heck of a 2020, hasn’t it? And while it may be tempting to just rush into 2021 and try to put the past year behind us, I think that’d…

One way or another, it’s going to prove to be an exciting week next week as I, along with a couple of other Echidnas, head to Boston to attend the…

Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…

Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and…

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down…

Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

As we're two-thirds of the way through January, you may feel the giving season has faded behind in your rear-view mirror. In fact, many are well into…

This weekend Team Echidna takes part in the Corporate Division of the Hockey Night in Canada PlayOn 4 on 4 Street Hockey Tournament in London, ON…