| Northern Commerce Inc.

An Electrifying Transformation: OEB Goes Paperless with Digital First Strategy

Northern digitized the previously manual process for utility companies applying for licenses through the Ontario Energy Board (OEB). They accomplished this by building an online portal that streamlined workflows for applicants and administrators alike.

User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

Does Your Business Have a Social Media Voice? - Let's Build One!

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…

Is Wolfram|Alpha a Better Way to Search?

This week marks the launch of Wolfram|Alpha, which claims to be an intelligent search engine. Actually Wolfram|Alpha does not use the term "search…

Making Your Clicks Count

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…

Me Comprenez-Vous? AODA in French

I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…

Supporting the Next Generation of Problem Solvers

That transition from the educational environment to the work world can be daunting. It's one thing to understand the theory behind a concept; it's…

Unwrapping Echidna’s Christmas Gifts

Over the next week or so, we'll be recapping the year that was, but today we wanted to extend our warmest wishes for the Christmas season. We are well…

iOS 14 Updates and the Impact on Facebook Advertising

In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…

Looking for the Right Words? Be Like Mike

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…