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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

How to satisfy users and internal stakeholders

One of the biggest challenges we face in projects is balancing the needs of the users with those of internal stakeholders. In an ideal world, we’d…
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Utilities

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Engaging Communities Through New Media Art

Raphael Lozano-Hemmer is a new media artist that combines technology and community to create engaging interactive art installations. Raphael’s art…
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Going Mobile ...

I am not spilling any trade secrets by stating - web browsing on mobile devices is on the rise. Mobile handsets are now offering bigger screens…
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Know Your Audience - the Public

In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…
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IAPP PSR 2025 in San Diego.

What I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI

Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…
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Echidna Blog

The Importance of Applying Accessibility

I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…
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Creating a Successful AdWords Campaign

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…
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Application Shows Promise in 'Lending' a Set of Eyes to Visually Impaired Users

I can do all manner of things independently – attend school, participate in clubs and extra-curriculars, work, go to Starbucks, and any number of run…
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Customer Service

Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…
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