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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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iOS 14 Updates and the Impact on Facebook Advertising

In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
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Echidna Blog

Quality Content - Learning the Universal Language

When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…
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Be Good at Bearing Bad News

It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad…
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Ask your web developer this question...

"Is my site coded with a table-less design?" While table-less web design has been around for years a large number of web developers still don't see…
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Accessibility Reports: Context, Quality, Cadence, and Value

Is my site accessible? And how can I prove it? These are the questions that a vast majority of our clients pose when it comes to WCAG compliance –…
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How to Receive an Accessibility Complaint

In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…
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Two Days of Innovation

Echidnas may generally stick to their burrows -- nocturnal for most of the year and not really fond of the bright lights -- but every once in a while…
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Many Things Have Changed, But Our Canadian Pride Isn’t One of Them!

So where’s the giant inflatable igloo with the movie? As we celebrate our 151st year of Confederation, lots has changed around these parts. Last year…
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How to Make Your Workplace Inclusive? Just Ask!

Inclusivity isn't an end goal -- it's not just about hiring someone or building an accessible website -- it's a step along a much longer path. But…
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From AI to Accessibility: Reflections from the Higher Education Conference Circuit

Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
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