In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…

Welcome to our latest Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…

True humility is hard to find these days. But when you find a package that combines talent, intelligence, and performance, but is actually wrapped up…

Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…

It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article…

How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…

Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…

When time is of the essence, it's important to ensure that essential interactions are available -- an issue that people with accessibility challenges…

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…