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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Nominations Are Great, but the Work is, Honestly, its Own Reward

There’s a line that you hear repeated ad nauseam during awards season. The ol’ “It’s an honour just to be nominated.” And that’s true -- eventually…
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Echidna Blog

Let’s Talk About Sex, Baby

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…
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Echidna Blog

The Perils of (Mis)Communication

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
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Echidna Blog

Filling the Void with Facts - Effectively Bearing Bad News

It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…
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Echidna Blog

DrupalCares Response Inspires

On Monday, a scheduled task popped up on my calendar. “Ship to DrupalCon”. This was a task that I had long ago placed in my calendar -- in a time…
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Echidna Blog

Accessibility is About Independence, Not Dependence on Others

While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…
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Echidna Blog

Globe and Mail Ranks London’s Digital Echidna Amongst Canada’s Top Growing Companies

Digital Echidna has been recognized as one of Canada’s top-growing companies in The Globe and Mail’s inaugural Report on Business ranking. Just…
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Echidna Blog

Are they a different kind of animal?

The use of the Internet, as a research tool, is creating a more educated and sophisticated consumer. Retailers must now adjust to the reality that…
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Echidna Blog

Creating Effective Online Presentations

Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…
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Echidna Blog

Is BlackBerry Messenger a thing of the past?

The debate between Apple's iPhone and Research in Motion's BlackBerry, will be a forever lasting one (at least in this office anyways!). The reasons…
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