Compassionate Consumerism. Where is the Line?
The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…
Show Strength or Be Strong? The Answer is Clear
True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…
Clear Communication, Eliminating Jargon Lets Your Message Hit the Button
Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…
Sage Social Business Advice from an 11-Year-Old
My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…
If You're Different, You Don't Necessarily Have to Be Better
Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such…
Learning to Sprint with Drupal
Before you can effectively sprint, you need to learn how to walk and then run. Fortunately for Londoners interested in the Drupal content management…
Flight Sends Grounded AODA Expectations Soaring
My expectations about AODA and its real-life implementation may have been grounded in a frustrating reality lately, but a recent travel experience has…
Drilling Into the Importance of Client Education for UX and Content
Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…
Love Local: Echidna Staff Recommendations
Local businesses give a community its flavour. When you personally know the people behind the business or are buying local products and services, you…
Northern Commerce Acquires Digital Echidna
For Immediate Release: London, ON — July 31, 2020 — Two of North America’s leading digital agencies, Northern Commerce and Digital Echidna, have…