The Dawning of the Age of Honesty
People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
Adobe CJA Date Math: Calculate Date Time Differences In Reporting
Guest Author: Tushar Varshney Adobe Solutions Architect, Northern Adobe gave the analytics world the best fall gift there could be, a new capability…
Northern Attended DrupalCon 2022 in Portland, Oregon
Attending DrupalCon is essential to us as an agency that builds digital experiences with Drupal.
YOU Breakfast Reinforces Idea that We Can Make an Impact
We were honoured to be in attendance at yesterday’s Youth Opportunities Unlimited's 12th Annual Breakfast. The power of the speaker and her message…
Change Management: The Often Overlooked Secret Ingredient
Author Christine Saunders Senior Account Director When we talk about launching a new website or implementing a major digital initiative, most people…
Six Grand Masters Proves We’re No Flash in the Pan -- And That’s Just the Start!
Over half of Digital Echidna is currently in the Music City taking in the sights and sounds of DrupalCon. But it’s not all fun and games -- there’s a…
Echidnas to Engage Deep in the Heart of Texas
The stars at night may be big and bright deep in the heart of Texas, but the brightest lights in the Lone Star State will be shining at Acquia Engage…
Street Hockey Champions!
From heat exhaustion in 2009 to Play On! champions in 2010 – The Echidna Team wins first place in the Corporate Division at CBC’s Hockey Night in…
Your Voice; Your Foundation
There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…