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You Can Hit a Home Run Even with Your Most Venomous Critic
It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…
Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
Virtually Scrubbing Up: Pre-’Surgery’ Site Speed Checklist
Just as with medicine, when you’re trying to fix site speed issues, you want to ensure that you’re curing the cause -- not just dealing with a symptom…
Opening the Book on Closed Captioning!
We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…
A Celebration of Canada
It's been an exciting few days here at Digital Echidna. Right across the road -- really, all around us -- we're in the midst of SesquiFest -- a five…
It’s OK to Live – Social Media is By, For, and About People
When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…
Social Media Marketing
Your website is only one piece of your online marketing campaign. If you’re not using other marketing methods to drive traffic to your site, you’re…
Waving the Flag on 150 Years of Canadian Innovation
On this day, where we celebrate an important part of our national history, we also want to take a moment to acknowledge an exciting partnership that…