Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…

Web videos are becoming an increasingly popular way to display content online (some companies are even turning their blogs into VBlogs or Video Blogs…

An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…

I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…

In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…