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Echidna Blog

I Hate My Website ...

Many people might say that they "hate their website", but very few can explain why. Now before we go on about the red background or the wrong…
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Echidna Blog

When Trying to Sound Smart is a Dumb Idea

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
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Echidna Blog

A Not-By-The-Book Guide to Copywriting and Editing

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…
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Rob Chappell speaking in front of a crowd at CX Café in Raleigh, NC.

Taming Fragmentation: How Red Hat Is Building a Unified Digital Experience Ready for an AI-Driven Future

Featured Guest: Rob Chappell Sr. Director of Digital UX, Red Hat Recently, in partnership with Adobe, we had the pleasure of hosting enterprise CX…
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Echidna Blog

Full Disclosure: Integrity in Writing

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…
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Echidna Blog

AODA and You: What is Accessibility?

Deadlines and fines for lack of compliance can be scary things, especially when we’re hanging around in Acronym Land. In this post we hope to show…
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Echidna Blog

Lessons From Waverley Retirees' Conquering of New Media

The "G"-Unit are at it again. No, not the Queens-based hip-hop crew, but rather the geriatric dancers in London's Waverley retirement residence who…
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Echidna Blog

COPE-ing with Copy 301: The Devil’s in the Details

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…
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Echidna Blog

Be Good at Bearing Bad News

It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad…
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Echidna Blog

Creating a Successful AdWords Campaign

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…
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      • Google Analytics 4 & Performance Reporting
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